What is RootBiz?
RootBiz is growth intelligence for service businesses in Utah: we're like your accountant, but for technology. We grow your business from the roots: we look at how you work and use AI so no customer slips away and you carry less of the load. Your website in English and Spanish, your WhatsApp answered by an assistant, your appointments and your brand. We start with a free 10-minute review.
How much does my website cost?
From $490 setup + $70 a month, with the Presence plan. With the WhatsApp assistant (Site That Answers) it's $490 + $120 a month. If you want a site with its own design, the custom site is $600 + Care $70 a month. Your site lives at yourbusiness.rootbiz.app at no extra cost. If you already have a domain or want one, you pay for it, we manage it, and you take it with you if you cancel.
What does the WhatsApp assistant do, and what doesn't it do?
It answers your WhatsApp messages on behalf of your business, in English or Spanish, and always says it is an assistant. It takes the customer's details (address, size, date and photos) and hands the lead to you. What it doesn't do: it doesn't quote without you, because in your business the price depends on the job; it never messages anyone first, it only answers people who wrote to you; and if someone texts STOP, it stops writing to them. It's the same assistant that answers our WhatsApp, so you can try it there.
Does it work for my cleaning or landscaping business?
Yes. We built it for service businesses: cleaning, landscaping and home services in Utah. The assistant collects what you need to quote (address, size, date and photos) and hands the customer to you, because the price depends on the job. See how the assistant works.
Can you help me show up on Google?
Your site ships fast, in English and Spanish, connected to your Google Business profile, with a QR code to ask for reviews: that comes with every plan. The monthly Show up on Google service is closed to new clients until January. And we can't promise you first place: nobody controls that, and anyone who guarantees it isn't telling you the truth. See what we don't promise.
What if I don't trust AI?
Some people are afraid of AI. At RootBiz, we show you how it helps you grow. First you see it working, with no commitment: ask for your free review or try the assistant on our WhatsApp. The assistant never quotes or promises anything without you: we tune it with your business's real questions, we measure how many it answers well, and whatever it doesn't know, it hands to you. And your data? It runs on RootBiz's own server, in Utah, and your customers' conversations are not sent to ChatGPT or any other AI company. What does go through other companies: WhatsApp is a Meta service, and the assistant's alerts arrive through Telegram. The details are in our privacy policy.
Do I have to sign a year-long contract?
No. Plans are month to month and you can cancel with 30 days' notice. What's yours is yours: your text, your photos, your logo, your customers' data and your domain, if it's your own. The only thing paid in full before we make it is the shirts and keychains you order, because they're produced with your logo.
How long until my website is ready?
The delivery date for your website or brand comes with some margin and in writing in your proposal, along with the fixed price, and nothing goes live without your approval. We'd rather deliver early than let you down: it's one of our promises.
What exactly is “the system”?
It’s the software that runs your business day to day: scheduling, estimates with your logo, invoices connected to QuickBooks, automatic follow-up with customers who haven’t answered you, and an assistant that answers questions about your business in Spanish. We don’t resell it: we built it, and it has been running a real service business here in Utah for months. For now it's in demo and waitlist: see how it works and save your spot.
I don't have the business yet. Can you help me create it from scratch?
Yes. We walk you through registering the LLC, getting the EIN, opening the bank account, setting up QuickBooks, business email and phone, and your Google profile. The advisory helps you launch with pricing and a plan. For insurance and taxes we connect you with licensed professionals.
Can I pay in installments?
Ask me about payment plans. I'll walk you through the options for your plan and their terms, in writing, before you accept anything. What doesn't change: monthly fees are paid month to month, and anything produced with your logo is paid in full before we make it.
Do you work in Spanish?
Yes. Calls, messages, proposals and the contract can all be in Spanish. It isn't machine translation or a toggle on a page. Our WhatsApp is answered first by the assistant, and when you want a quote or want to hire us, you talk directly to the founder.
What if I don't like the logo?
You get 3 different concepts. If none of them convince you, we refund your first payment and the agreement ends. We only lost our time, and that risk is ours. The guarantee applies before any physical production.
Which Utah cities do you serve?
The whole Wasatch Front: West Valley City, Salt Lake City, West Jordan, Sandy, Murray, Ogden, Layton, Provo and nearby. Farther out, write us and we'll see.
Are the logo files mine?
Yes. Once payment is complete, the vector files are yours forever. If you ever work with another agency or printer, you take them with you. We don't hold them.